[We're working to add the prerequisite for 'Agribusiness Marketing' as soon as possible.]

[We're working to add the motivation for 'Agribusiness Marketing' as soon as possible.]

[We're working to add the objectives for 'Agribusiness Marketing' as soon as possible.]

[We're working to add the outcomes for 'Agribusiness Marketing' as soon as possible.]

- Aspects of agricultural Marketing: Definition, Evolution, Branches or Areas, Importance and Approaches to the Study of Agricultural Marketing, Market Structure and Product Market Features, Consumption Structure, Basic Problems of Agricultural Marketing, Sub-Systems, Roles of Ideal System, Flow of Agricultural Marketing, Scientific Marketing for Farm Products. - Agricultural Production Theory: Types of Agricultural Farm and their Advantages and Disadvantages, Agricultural Surplus and Factors Affecting Marketable Surplus, Production Functions and its Analysis, Basic Problems and Factors of Production, Cost Concepts and Diminishing Return. - Agricultural Market Structure: Components and Dimensions of Market, Types and Dynamics of Market, Factors Affecting Market and Market Structure, Difference between Agro Product Marketing and Industrial Product, Industrial Income vs. Agricultural Income, Agro-Based Industry as a Promising Sector for Our Economy, Categories and Prospects of Agro Business, Areas and Problems of Agro Business in Bangladesh. - Agricultural Marketing Function: Primary Function (Assembling, Processing, and Value Addition), Grading & Standardization, Physical Function (Packaging, Storage, Warehousing, Transportation and Types), Development of Physical Function, Exchange Functions (Buying and Selling), Objectives of Buying and Selling, Demand Creation, Different Buying Methods and Types, Facilitative Functions (Risk Taking and Risk Reducing Strategy, Hedging and Future Trading), Financing for Agriculture, Market Information and its Necessity. - Marketing Agencies: Distribution Participants, Their Types and Characteristics, Marketing Channels, Middlemen Engaged in Agricultural Marketing in Bangladesh, Experience in Contract Farming and their Merits and Demerits, State and Group Marketing and Their Objectives and Limitations. - Agricultural Marketing Cost and Pricing: Distinguishing Characteristics of Marketing Costs, Elements of Marketing Costs, Efficiency Dimensions, Factors Affecting Marketing Costs, Factors Affecting Price Decision, Demand & Supply Analysis, Causes of Price Fluctuations and their Effects. - Cooperative in Agricultural Marketing: Characteristics, Functions, Types, Structure of Cooperative in Bangladesh, Slow Growth of Cooperative in Bangladesh, Cooperation Under Capitalism & Socialism, Need, Practices, Motives, Principles of Cooperation, Collective Farming. - Agricultural Marketing Dimensions: Need for Training and Research in Agricultural Marketing, Marketing Extension and Dimensions of Market Statistics, External Views, Methods, Forms and Problems of External Marketing, Necessities, Roles, Policies, Control and Participation of Government in Agricultural Marketing in Bangladesh. - Marketing of Selected Agricultural Products: Chemical and Organic Fertilizer, Fruits and Vegetables, Poultry and Egg, Livestock and Meat, Milk and Dairy Products, Tobacco and Tobacco Products, Mushroom, Tea.

Books Recommended: 1. N.L. Agarwal, Agricultural Marketing, Fourth Edition, Oxford & IBH Publishing Company, New Delhi, 2006. 2. Akramul Hoque, Agricultural Marketing in Bangladesh, First Edition, Published by Moinuddin, Gandaria, Dhaka-2004. 3. Anishure Rahman, Agricultural Economics, 2nd Edition, Progothi Publishing Limited, Dhaka, 2006. 4. Ramkishen Y., Rural Agricultural Marketing, 2nd Edition, Jaico Publishing House, Mumbai-400001. 5. Richard L. Kohles, Marketing of Agricultural Products, 9th Edition, Prentice Hall of India Private Limited, New Delhi, 110001, 2006.