[We're working to add the prerequisite for 'Marketing Information Systems' as soon as possible.]

[We're working to add the motivation for 'Marketing Information Systems' as soon as possible.]

[We're working to add the objectives for 'Marketing Information Systems' as soon as possible.]

[We're working to add the outcomes for 'Marketing Information Systems' as soon as possible.]

- Fundamentals of Marketing Information Systems: What are marketing information systems? Basic MKIS components, Internal environment, User interfaces, Databases, Application software, and Administrative supports. - Marketing Information Systems and Competitive Advantages: The scope of marketing, Marketing activities, Position and jobs within departments; Using information for competitive advantages—Internal information, external information, Internal environmental monitoring and competitive advantages—Inbound logistics, production operations, outbound logistics, Marketing and Sales, Service. - External Environmental Scanning and Analysis for Competitive Advantages: The competitive environment, the technological environment, customers, the economic environment, the political environment, the social/cultural environment. - Mining the Organization's Internal Data: Inbound logistics data, Purchasing and accounts payable systems, The receiving systems, The raw material parts inventory systems, Production and operations, Outbound logistics, Monitoring and internal warehousing of finished goods, Shipping and external warehousing sales, Marketing and service, Lead and prospect systems, Quotation systems, Order entry, Sales commissions, Accounts receivable systems, Service. - External MKIS Data Sources: Exchanges with business partners, Electronic Data Interchange (EDI), Issues to consider when implementing EDI, Interfaces to existing transaction processing systems, Marketing environment data subscriptions services, Government agencies, Private data vendors, Online data services, Market research projects. - Decision Support Systems for Marketing: A brief history of decision support systems, Characteristics of decision support systems, Reporting and inquiry systems, Exception reports, Inquiry systems, Level of aggregation, Advances in graphical displays, Geographic data mining systems, Inquiry centers, Analytical models, Forecast models, Simulation models, Optimization models, Issues in model development, Executive support systems (ESS), Group decision support systems (GDSS). - Artificial Intelligence in Marketing: Expert systems, Conditions for applying expert systems, Applications of expert systems in marketing, Expert systems in brand management, Expert systems for reporting, Developing expert systems, Knowledge engineer, Knowledge acquisition, Programming shell, Neural networks, Application of neural network in marketing and developing neural networks. - Planning a Marketing Information System: An overview of the MKIS creation process, Planning technical development, implementation, the MKIS planning process, Securing executive commitment, Establishing the MKIS team, the team leader, team members, executing a marketing audit, environmental analysis, marketing strategies, marketing organizations, marketing systems, marketing productivity, marketing functions, developing organizational goals, determining needs, establishing goals, obtaining management commitment, defining macro specifications, developing specifications, modular planning, written documentation and budgeting. - The MKIS Technical Development Stage: Creating the MKIS database, developing a data dictionary, developing data files, developing data integrity and access controls, designing a database administrator, defining software requirements, selecting specific applications, developing options and technical support. Defining hardware requirements, hardware configuration, CPU decisions, data storage requirements, Input/output devices, standardization of workstations, allocation of hardware resources, developing a communication network, common challenges in developing a communications network, selecting a network system, developing systems controls, software systems controls, organizational procedural control, systems administrator developing user interface, constructing prototyping, testing systems modules. - The MKIS Implementation Stage: Phased implementation benefits of phased implementation, installation, documentation, User training, task-oriented documentation, trainers, Feedback, Modifications, modifications to correct bugs, modifications to correct systems errors, developing modules. - Where do we go from here?: Continued trends in computing, Data collection and dissemination, increased computer power, Intelligent user-friendly software, How marketing will change, micromarketing and customized marketing, interbred competition, tactically differentiated products. - Case study in each chapter

Books Recommended: 1. Marshal, Kimball P. (1996) Marketing Information Systems-Creating Competitive Advantages in the Information Age, Boyd and Fraser publishing company.